This event is presented by the Greater Lehigh Valley Chamber of Commerce. Featured panelists George Fernandez, founder of the Latino Connection, and Crystal Folkes, from Hanlon Creative, discuss how ethnic segments are critical in a marketing strategy because of their size and economic power as well as their influence on mainstream trends and culture.  Tickets are $30 Chamber Member | $60 public.

F.U.S.I.O.N. (Fostering Unity Staged In One Night) is a multi-cultural event hosted by Asian Cultural Society, Black Students Union and the Global Union. FUSION is an event that hopes to help illustrate the vast cultural wealth Lehigh and its students have to offer. So many cultures tell their histories through dance and with events like FUSION, the Lehigh community is shown a part of these highly important histories on stage.